Question 1

What is the CRIT framework for AI prompts?

Accepted Answer

CRIT stands for Context, Role, Interview, Task. It's a framework developed by Janette Roush for creating effective AI prompts that emphasizes providing detailed, spoken context rather than simple typed commands. The framework ensures AI systems have sufficient industry-specific context to produce strategic outputs for destination marketing professionals.

Question 2

What is Model Context Protocol (MCP) and why does it matter for tourism?

Accepted Answer

Model Context Protocol (MCP) is a technical breakthrough designed to solve AI's trustworthiness problem in travel planning by acting as a 'source of truth.' It allows personal AIs to reliably connect with real-time, verified data from destination marketing organizations—such as accessible travel routes, venue capacities, or attraction details—replacing hallucinated information with authoritative data. This is critical for tourism applications where accuracy directly impacts visitor experience and safety.

Question 3

What are the four types of AI agents for destination marketing?

Accepted Answer

The four types are: (1) Operator Agents—automate browser tasks like lead generation or web scraping; (2) Researcher Agents—perform deep analysis and competitive research; (3) Builder Agents—create digital products like websites or applications from text prompts; (4) Automator Agents—connect different apps and orchestrate multi-step workflows. Each type serves different DMO operational needs.

Question 4

How can DMOs prevent AI hallucinations in their tourism applications?

Accepted Answer

The primary solution is connecting AI systems to a 'source of truth'—a verified, authoritative database maintained by the DMO. Technologies like Model Context Protocol (MCP) enable AI to query these verified data sources in real-time, ensuring responses are based on accurate, current information rather than potentially fabricated details. Examples include databases of venue capacities, accessibility features, or attraction operating hours.

Question 5

What is the difference between Custom GPTs and Claude Artifacts?

Accepted Answer

Custom GPTs are customized versions of ChatGPT configured with specific instructions and knowledge for particular use cases—like meeting follow-up or lead research. Claude Artifacts generates reusable, interactive applications from text prompts—like calculators, data visualizations, or tools. Both allow non-technical users to create AI-powered solutions, but Custom GPTs focus on conversational workflows while Artifacts creates standalone applications.

AI for Tourism Glossary

Key Terms

Operator Agent

Researcher Agent

Builder Agent

Automator Agent

CRIT Framework

Model Context Protocol (MCP)

AI Hallucination

Custom GPT

Claude Artifacts

Agentic AI

Source of Truth

Frequently Asked Questions

What is the CRIT framework for AI prompts?

What is Model Context Protocol (MCP) and why does it matter for tourism?

What are the four types of AI agents for destination marketing?

How can DMOs prevent AI hallucinations in their tourism applications?

What is the difference between Custom GPTs and Claude Artifacts?