Official Brand USA Resources
Industry Programs
Conversations on AI in Tourism
Destination Discourse – "What Happens When AI Becomes the Primary Interface for Travel?"
Stuart and Adam are joined by Brand USA's Janette Roush for a provocative exploration of the question no one in tourism wants to ask out loud: what happens to DMOs when AI becomes the primary interface for travel inspiration, planning, and booking?
ExploreTravel Trends – "The Impact of AI on Destination Marketing"
Dan Christian kicks off an AI-focused mini-series discussing how destination marketing is evolving as trip planning shifts from traditional search to chatbots and AI itineraries.
ExploreArival's The Best Part of Travel – "AI, Androids & Destination Experiences"
Discussion on how AI is shaping the tours and activities sector, covering AI's impact on travel websites, content creation, language translation, and destination marketing.
ExploreTourpreneur – "Demystifying AI for Tour Operators"
Mitch Bach sits down with Janette Roush to discuss practical ways tour operators can start using AI, offering a beginner-friendly approach for companies overwhelmed by rapid AI changes.
ExploreThe Future of Tourism – "AI Governance for DMOs and Their Leaders"
Janette Roush outlines the urgent need for DMO leaders to devise ethical AI strategies, covering opportunities, risks, and how to implement AI responsibly across tourism organizations.
ExploreDestination Discourse – "Is There a Right Way to Roll Out AI?"
Panel debate on how DMOs should implement AI. Janette Roush advocates quick experimentation while discussing AI governance policies and strategies for building internal support.
ExploreBrand USA Talks Travel – "AI for DMOs"
Guest host Janette Roush leads a discussion with Esra Calvert and Signe Jungersted on how AI can enhance destination marketing strategy, exploring practical ways DMOs can integrate AI.
ExplorePass the Mic – "Get Comfortable With Being Uncomfortable"
SVP of Innovation and Chief AI Officer at Brand USA Janette Roush discusses with Laura Fernandez how embracing discomfort drives professional growth, learning, and workplace positivity. Topics include stepping beyond comfort zones, expanding professional horizons, taking strategic risks, and creating your own career trajectory.
ExploreHospitality Daily – "America's Chief AI Officer for Travel Shares Advice for 2025"
Janette Roush shares practical advice on how AI can drive innovation in tourism, including frameworks for adopting AI and insights into the future of travel marketing.
ExploreThe Future of Tourism – "The New Electricity: Let's Talk AI"
Janette Roush and Cody Chomiak help demystify AI for the travel industry, framing it as an approachable technology and discussing its impact on visitor experiences and destination marketing.
ExploreThe Travel Marketing Podcast – "AI and Destination Marketing"
Janette Roush joins Brennen Bliss to share NYC Tourism's innovative approaches to integrating AI into destination marketing, discussing storytelling, measurement challenges, and AI's impact on creative processes.
ExploreDestination Marketing Podcast – "The #1 AI Thought Leader in Tourism"
Host Adam Stoker chats with Janette Roush about how she became a leading voice on AI in destination marketing, why marketers must embrace AI, and tips for identifying the right AI solutions.
ExploreThe Future of Tourism – "Expanding Applications We're Just Beginning to Grasp"
Janette Roush and Paul McLeod discuss the state of generative AI in tourism, where the tech is headed, and both positive and negative use cases for destinations.
ExploreArchitects of Destination Advocacy – "A.I. For Advocacy"
Host Andreas Weissenborn welcomes Janette Roush to discuss how AI can be leveraged for destination advocacy, exploring non-traditional AI topics and ethical considerations for DMOs.
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Learning Resources
Tourism Voices in AI
Travel Trends Podcast with Dan Christian
Tourism industry podcast exploring AI trends, destination marketing innovation, and technology adoption in travel.
ExploreDestination Discourse
A robust discussion show featuring some of the smartest minds in the destination marketing industry. If you're a destination marketer or supplier this show will challenge you to think outside of the constraints of everyday marketing tactics and will encourage you to challenge the status quo.
ExploreEverything AI in Travel by Tony Carne
Newsletter covering artificial intelligence applications, trends, and innovations specifically for the travel and tourism industry.
ExploreKara Franker - AI in Tourism
Insights and analysis on AI applications in destination marketing, tourism trends, and industry innovation.
ExploreCEO.AI Newsletter by Greg Oates
LinkedIn newsletter on AI strategy, leadership, and implementation for executives and decision-makers.
ExploreJanette Roush - Chief AI Officer, Brand USA
Follow for insights on AI strategy, implementation, and innovation in destination marketing and tourism.
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AI Language Models
ChatGPT
OpenAI's frontier language model with custom GPTs, web search, image generation, and advanced reasoning capabilities.
ExploreClaude
Anthropic's frontier language model with extended context windows, Artifacts for rapid prototyping, and advanced analysis.
ExploreGemini
Google's frontier language model with deep search, multimodal capabilities, and seamless integration with Google Workspace.
ExploreMicrosoft Copilot
Microsoft's AI assistant with web search, image generation, and deep integration with Microsoft 365 applications.
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AI Coding Platforms
Research & Productivity
Voice-to-Text Tools
Content Creation Tools
Beautiful.ai
AI-powered presentation software that automatically designs professional slides with smart templates and layouts.
Descript
AI-powered video and podcast editor with text-based editing, transcription, voice cloning, and studio sound enhancement.
Napkin.ai
AI tool that transforms text into visual diagrams, infographics, and presentations with automatic smart layouts.
Image & Video Generation
Pika
AI video generation platform that creates and edits videos from text prompts and images with cinematic effects.
Midjourney
Leading AI image generation platform known for artistic, high-quality outputs from text descriptions.
Runway
Professional AI video editor with text-to-video, image-to-video, and advanced editing capabilities for creators.
Copywriting & Content
AI Agents & Automation
Agent.ai
Platform for building autonomous AI agents that perform lead research, competitive analysis, and data enrichment tasks.
ExploreN8N
Open-source workflow automation platform that connects AI models with apps and services for complex automation workflows.
ExploreSupabase
Open-source Firebase alternative with PostgreSQL database, authentication, and real-time subscriptions for building AI applications.
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AI Learning & Certifications
AI Marketing Institute
Professional AI training and certification programs for marketers, offering courses on AI strategy and implementation.
ExploreAllie K. Miller - AI Learning
AI educator and advisor sharing practical guidance on AI adoption, strategy, and implementation for business leaders.
ExploreEvery.to
Every is a media and software company that publishes a daily newsletter about what comes next in technology. We also build software products, offer courses, and provide AI consulting and training services.
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AI Governance & Policy
IAPP (International Association of Privacy Professionals)
Leading global resource for AI governance, privacy certification, and professional development in data protection and AI ethics.
ExploreDr. David Privacy
Expert insights on privacy, data protection, and AI governance frameworks for organizations navigating compliance and ethical AI implementation.
ExploreLuiza's Newsletter
In-depth analysis and practical guidance on AI policy, governance frameworks, and regulatory developments affecting organizations.
ExploreOliver Patel's Newsletter
Strategic perspectives on AI governance, policy analysis, and best practices for building responsible AI systems in organizations.
ExploreBrand USA AI Policy
Public example of organizational AI policy with practical guidelines for implementing AI governance in tourism and destination marketing.
ExploreCity of Boston AI Guidelines
Municipal AI policy example providing guidelines for using generative AI in government and organizational settings.
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Have a Resource to Share?
Found a helpful AI tool or resource for tourism professionals? Email jroush@thebrandusa.com to suggest additions to this library.