AI Prompting Using the CRIT Framework

This video introduces the CRIT (Context, Role, Interview, Task) framework for creating effective AI prompts, emphasizing that providing detailed, spoken context leads to much better results than simple typed commands. It then provides two in-depth demonstrations: first, using the CRIT method to plan a detailed one-hour workshop, and second, brainstorming a low-budget marketing activation by uploading a PDF for the AI to use as a source of truth.

12 min
12 chapters
JR
Janette Roush
Chief AI Officer, Brand USA

Chapters

Key Takeaways

  • 1The CRIT framework (Context, Role, Interview, Task) is a structured method for providing comprehensive details to an AI, which leads to significantly more useful and interesting responses
  • 2Context is key: The quality of an AI's output is directly proportional to the quality and quantity of the background information, constraints, and "source of truth" (like a PDF) you provide
  • 3Use voice-to-text to "talk" to the AI: Dictation tools allow you to provide much richer, more natural, and detailed context than you would normally type
  • 4Instructing the AI to "interview" you by asking clarifying questions is a powerful technique to ensure it gathers all the necessary details before generating a solution
  • 5Generative AI is a powerful brainstorming and workflow partner that can be used for complex, practical tasks like planning an entire workshop or developing a multi-part marketing activation

What You'll Learn

After watching this video, you will be able to:

  • Understand and apply the four parts of the CRIT framework (Context, Role, Interview, Task) to their own prompts
  • Articulate why providing deep context and a "source of truth" (like a PDF) is essential for high-quality AI output
  • Use voice dictation as a tool to create more detailed and effective AI prompts quickly
  • Structure a prompt that encourages the AI to ask clarifying questions to refine its understanding
  • Brainstorm and plan complex, multi-step projects (like a workshop or marketing campaign) in collaboration with an AI
Agents of Change | AI Research & Innovation by Janette Roush