Agents of Change
Master AI for Tourism Marketing
Exclusive training, tools, and community for Brand USA professionals leading the future of travel
Explore Our Platform
Choose your learning path with curated content designed for tourism professionals
AI Training Videos
9 comprehensive webinars covering AI fundamentals, strategy, and implementation for tourism marketing
Podcasts & Interviews
13 expert conversations exploring AI's impact on destination marketing from 2023-2025
AI Tools & Resources
Curated AI tools, platforms, templates, and industry resources for immediate implementation
Webinar Series
Deep-dive sessions from industry experts on AI implementation for tourism marketing.
AI 101
Foundation concepts of AI for tourism professionals. Start here to build your AI knowledge base.
Introduction to AI Agents
Learn how AI agents can transform your DMO operations with practical examples and implementation strategies.
AI Tool Playground
Hands-on exploration of AI tools specifically curated for destination marketing teams.
AI for DMO Leadership
Strategic guidance for tourism leaders on AI adoption, governance, and organizational transformation.
Custom GPTs: Your New AI Colleague!
Discover how to create and deploy custom GPT assistants that revolutionize your tourism marketing workflows.
AI for Convention Sales
Master Custom GPTs for meeting follow-up and lead research, then discover vibe coding to build AI-powered tools for business events.
AI Prompting Using the CRIT Framework
This video introduces the CRIT (Context, Role, Interview, Task) framework for creating effective AI prompts, emphasizing that providing detailed, spoken context leads to much better results than simple typed commands. It then provides two in-depth demonstrations: first, using the CRIT method to plan a detailed one-hour workshop, and second, brainstorming a low-budget marketing activation by uploading a PDF for the AI to use as a source of truth.
Model Context Protocol
This presentation introduces the Model Context Protocol (MCP) as a technical breakthrough designed to solve AI's trustworthiness problem in travel planning by acting as a "source of truth." Janette explains how this technology allows personal AIs to reliably connect with real-time data, demonstrates practical applications for tourism, and outlines the strategic shift for destination marketing organizations.
AI Policy & Governance for Organizations
Comprehensive guide to building effective AI policies for your organization. Learn the three key questions every AI policy must answer: What are we protecting? What are we providing? What are we expecting? This session covers data security, privacy considerations, content integrity, vendor management, and practical implementation strategies with real-world examples including Brand USA's AI policy.
Quick Demos & Tutorials
Bite-sized videos showcasing practical AI applications and hands-on demonstrations.
Building a "Clueless"-Inspired AI Packing App Using Claude Artifacts
Using Anthropic's Claude, the team used the "artifacts" feature—described as a reusable prompt similar to a custom GPT—to build a "Business Trip Packing Assistant." The app's design was inspired by the iconic virtual closet from the movie Clueless. Learn how the tool was developed entirely with natural language prompts (like "make it more sparkly"), resulting in a "sparkly, interactive app" that any employee can now use to plan their clothing for business trips.
How AI Can Help with Presentations
Janette walks you through her complete AI-powered workflow for creating compelling presentations from the ground up. She shares her entire process, from organizing research in ChatGPT and brainstorming narrative frameworks to generating custom images and even getting AI-powered rehearsal feedback from Gemini.
Ready to Transform Your Destination Marketing?
Join tourism professionals across the USA who are leading with AI.
Questions? Email jroush@thebrandusa.com